Albert Bandura.

Bandura is a canadian psychologist and educator born in 1925. Bandura has emerged as theoretician and experimenter social learning theory. He became interested in particular causes aggression in children and provided data to contradict advocates the idea that the attacks are an emotional and impulsive pathological manifestation, and a method to achieve what the attacker wants when other options have failed.

His work has been the forefront of research based on observation and imitation learning models. For Bandura, what determines people role models are the reinforcers and punishments (both those received by the model and the imitator). Investigations have been conducted after about social models that generate home TV or groups of friends were stimulated by their experiments. Bandura was named driver of socio-cognitive approach to personality, according to which the environment has a crucial influence on personal factors like self-control and self-concept. In this process of interaction between behavior, thoughts and feelings of the individual, Bandura called it "determinism”.